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The Lazy Way To Create Effective Customer Relationships Using Email AutoResponders!Ettione Stuckey
You want to build trust through constant communication. Constant
communication is your ticket to building trust and credibility
with your prospects and customers. Of all of your marketing
efforts, this is possibly the most important key to your
success. People are more apt to do business with you when they
trust you. Offline though, this may be an expensive endeavor;
especially when using postal mail. The Internet however, opens
up a whole new playing field.
Use Sequential (Email) AutoResponders You can automatically and
almost effortlessly stay in touch with your prospects and
customers for as long as you like using Sequential
autoresponders. Almost effortlessly means, you do have to create
some messages to send to your prospects, or at least have them
created for you. All you have to do then is load your email
autoresponder with your messages, set the delivery schedule, and
voila; you're on your way to increased sales and profits.
Sequential autoresponders allow you to send a series of timed
messages to your prospects and customers at set intervals. It's
been proven that it takes approximately 7 contacts with your
prospect before he/she will buy from you. This information has
been re-hashed and regurgitated so much that it's a wonder many
people don't know this already. At any rate, it's true.
Online, sequential autoresponders allow you to do this
effortlessly, effectively and automatically. I like the word
automatic. That means I don't have to touch it. I Set It And
Forget It! ... And so can you. All you have to do is get your
hands on a good autoresponder! There are many autoresponder
services available on the Internet today, even my own, but more
on that later.
Keep in mind, there are NO envelope, stamp, and
envelope-stuffing costs associated with using sequential
autoresponders, and no advertising costs. These costs can get
outrageously high if you're running a sizeable campaign. With
sequential autoresponders, you only have a nominal monthly
service fee. If you've got a good product and marketing
campaign, your sales will more than pay the measly cost of your
autoresponder service, many times over.
Do Not SPAM Your Prospects!!! Give, teach, and/or train your
prospects with good quality content or just some product/service
updates. It's okay to make offers inside your messages, but I
would not do it in every single message. Why? Because,
personally I hate being on lists that just promote - promote -
promote! You can get promoted to anywhere online, so why would
you want to see it in every single email message you get? There
are some others that would dispute this, but it's your call. I
know, "I", tend to stay subscribed to the lists that don't view
me as simply another $dollar!
...So, what I am saying is, GIVE your prospects/customers
something. Don't just take - take - take. Even if what you're
giving is just Good-old, Rock-Solid information and advice, give
it to them and make it as clear and as concise as possible.
Call Them to Action! I know I just told you not to
take-take-take from your prospects and customers, but I also
told you, it's okay to make offers too - Heck! - that's the
purpose of your autoresponder anyway - to make you money! You
decide how often you want to make product/service offers. You
can always ask your prospects to click through on a link, to
call you, or email you to take advantage of your special offer
at the end of each message; however, don't try to sell them a
different product every time you contact them, unless this is
the nature of your business.
Again, give your prospects and customers good information they
can sink their teeth into, or maybe even give them some freebies
(good ones) then, ask them to click through to your website or
affiliate link, or ask them to fill out a form, email you, or
call your office.
Happy E-mailing!
About the author:
Ettione is the Automation King, specializing in E-Business
Automation. Visit his website at
http://www.prowebware.com/list_management.html to learn more
about
Effortless, Email Marketing using AutoResponders.
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