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How to Make Use of Autoresponders
Herman Drost

Have you been following up on your contacts by hand and found it very
time consuming?

Do you want to increase your chances to make more sales, keep more of
your customers?

An autoresponder should be part of your marketing arsenal.

How it Works
An autoresponder delivers instantly by email. It can work for you 24
hours per day delivering information without being at your computer.

By placing your marketing message on your autoresponder customers can
request information any time of the day and instantly have it in
their mailbox. This will save you hours of manually filling out forms.

Uses of Autoresponders
1. Follow up on customers – It's known that it takes at least 7 times
to recontact a person before he buys your product. For example, you
may be distracted when receiving the first message, but are then
reminded by it in the follow up messages. Using the autoresponder,
you can set up your follow up messages automatically at predetermined
intervals e.g. a different message every 2 days for up to 20 days

2. Newsletter – you can send out a sample of your newsletter
automatically, to give people an idea of the information you share in
it, so they will see the value of it and want to subscribe.

3. Articles – you can distribute valuable content at your web site by
automatically offering articles.

4. Use in your email signature file – e.g. "send an email to
article@isitebuild.com" . They will instantly receive your article
without you having to lift a finger.

5. In discussion lists and bulletin boards

6. Autoresponder courses – a group of articles or information can be
sent out separately over a period of time by email.
- offer your course as a free bonus for purchasing one of your
products or services.
- Gain new leads by having people sign up and give you their
contact information before they can receive your autoresponder course.

7. In printed materials – you can leave your autoresponder address in
a printed (or online) ad.

Features of good autoresponders.
1. You get copies of each request that's made.
2. Ad-free versions for a fee.
3. Unlimited text length (though pre-formatting your message will
help readers).
4. Personalization available if name data is collected.
5. Databasing of information.
6. Automatic follow-up capabilities.
7. You have control of your autoresponders
8. A firm policy on spam.

Free vs. Paid Autoresponders
Free autoresponders often have ads incorporated in them and will have
limited features, whereas paid autoresponders will charge you a
monthly fee and will incorporate a full list of features.
Suggestion – try both and see what works best for you.

Here are a few you can try:
Zipresponse.com
Aweber.com
Getresponse.com
Freeautoresponders.net
Sendfree.com
Rapidreply.net

If you are serious about Internet Marketing, an autoresponder is
a "must have" tool, especially for saving time in following up on all
your customers.

About the Author

Herman Drost is a Certified Internet Webmaster(CIW)
and owner of iSiteBuild.com
(http://www.isitebuild.com)
Site Design, Hosting, Promotion
Author of "Marketing Tips" newsletter.
mailto:isitebuild@aol.com

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