Autoresponder Resources - Marketing Autoresponder Email Section

Welcome to Autoresponder Resources

 

Marketing Autoresponder Email Article

This is a selection among article about Marketing Autoresponder Email. For a permanent link to this article, or to bookmark it for further reading, click here.

Effective Use of Autoresponders
Julie Martin

How many hours a day do you spend trying to take care of email? Two, three, even more? If the majority of the emails that take up your time are simple questions that could be answered automatically, you could improve your productivity by using autoresponders.

Autoresponders are extremely helpful to e-businesses for a variety of reasons. First, you have almost no lag-time between a customer request and the answer arriving in their inbox. This gives your company a professional appearance, even if it is being run out of your basement. Second, it takes the burden off of your shoulders, leaving you time to actually run your business and even have spare time left over.

It can be very easy to set up a simple autoresponder, and many web hosting companies offer them as a package with your existing website. When a customer has a question on a specific product, shipping transit time and other easily answered questions, you can have it answered almost instantly, and save you hours of time each day.

If you have a shopping cart, you can also use autoresponders to personally thank customers for their orders and include pertinent information on shipping time, customer support information and more. You can automate practically all facets of your e-business.

Here are some important tips to get the most out of your autoresponder.

1. Personalize it – When your automatic response goes out to your prospective customer, or an existing client, a simple “Dear Customer Name” can make all the difference. Even if it is just their email address, it gives your email the personal touch that will make it stand out. Most programs will allow you to add this feature to your autoresponder. In the rush to automate their business, many people forget that they are losing touch to some extent with their customers. Just like many people dislike talking to a machine, many people dislike being emailed by one as well. By utilizing this feature, you can ensure that your customers feel that you do care about them on a personal level and that there is someone real running to show and not a nameless, faceless robot.

2. Include enough information – While you are setting up your autoresponder, make sure that the response includes enough information. This will cut down on repeat emails, which take up even more of your time, and it will increase customer satisfaction. There is nothing worse than leaving a customer high and dry when they have an important question, even if it is the same question the last 50 people asked you.

3. Double check your responses – Shipping costs and product information can change frequently. By making sure your autoresponder is up to date, you can avoid customer confusion and irritability down the road. Try out your autoresponder on new products to see if it answers all of your questions before making it live on your website. Ask your friends to try it out to see if they find it adequate as well. A second opinion from a third party can be very beneficial as you get set-up.

4. Don’t overdo it – Although automating your business can be wonderful, you can overcomplicate your website and lose touch with your customers if you overuse an autoresponse program. Try to keep the amount of autoresponders you have to a manageable level.

5. The Follow-Up – You can use an autoresponder program to follow-up with your customers weeks after their purchase to make sure that they are satisfied with your product. This is another way to keep the personal relationship with your customers and still relieve your workload.

Autoresponders can be wonderful tools, if used properly. The best way to get started to is by starting small and then seeing what else you can automate on your website. Once you have got it mastered, you can start experimenting with more and before you know it, you will have more time on your hands than you ever bargained for.

About The Author

Julie Martin ©

Julie Martin is the publisher of “Iscawebs Internet Income eZine” a weekly eZine dedicated to increasing your online profits, no matter what you are selling. Julie also uses the “Plug-In-Profit” system to GREAT effect!

To subscribe to the eZine, or to learn more about the Plug-In-Profit system visit: http://www.iscaweb.com

Other Marketing Autoresponder Email related resources

Marketing Autoresponder Email News

How to Ditch Your Old E-Mail Address and Move to Gmail (Wired News)

Everyone from sweet old grandma to your Charles Schwab rep is using your ancient Hotmail or AOL address to keep in touch, so you can't just abandon it. Here's a technique for swapping out that crappy old e-mail service for something from this century. Get with the times on Wired's How-To Wiki.

Read more...

---

AwayFind Gets Urgent Email Through When You're Offline [Autoresponders] (Lifehacker)

Just-launched webapp AwayFind provides a custom form that people can use to contact you via SMS when you're not checking email. In short, it acts like a filter that shields you from email you don't...

Read more...

---

Respond4Me Releases Blog List Automator (PRWeb)

Respond4Me a popular email marketing and auto responder service released a new feature for bloggers and vlogeers. This service allows an easy integration for list building and automation of communication. (PRWeb Nov 5, 2008) Read the full story at http://www.prweb.com/releases/2008/11/prweb1567554.htm

Read more...

---

Respond4Me Releases Blog List Automator (PRWeb via Yahoo! News)

Respond4Me a popular email marketing and auto responder service released a new feature for bloggers and vlogeers. This service allows an easy integration for list building and automation of communication.

Read more...

---

Norvax Suite Of Sales Automation Tools Help Texas Health & Life Earn 2008 Insurance Industry Innovation Recognition (PRWeb via Yahoo! News)

Top 20 Placement in 2008 INNovators Award

Read more...

---

E-mail software provider iContact secures $5 million in debt funding (InternetRetailer.com)

IContact Corp., a provider of e-mail marketing software for small and mid-sized businesses, has secured $5 million in debt funding from Portland, ME-based venture capital firm North Atlantic Capital.

Read more...

---

TrafficWave.net LLC, Provider of AutoResponder Email Marketing Tools, Introduces Open Rate Tracking for Email Marketing (PRWeb)

Open rate tracking gives businesses the ability to efficiently track results of their email marketing campaigns. (PRWeb Oct 23, 2008) Read the full story at http://www.prweb.com/releases/2008/10/prweb1507144.htm

Read more...

---