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Six Tips To Insure Professional Autoresponder MessagesJoe Reinbold
Being an online business owner for over ten years has given
me the opportunity to see a multitude of email messages,
especially those from autoresponders. And as an owner of
an autoresponder service I have seen many messages that can
be classified anywhere from a disaster to highly professional.
I am not going to get into evaluating the actual content of
messages but simply how they look, what image they project
and based on my experience of having sent thousands of
messages out over the years, some tips to getting more of
your messages read.
1. Format
This seems to be one of the worst problems. Many people just
type up a message, load it in the autoresponder and let it
go out. Some of them go out and look like one big paragraph,
others have intermittent lines going all the way across the page
and automatically wrapping. Others are full of spelling mistakes.
They look very unprofessional to say the least.
Every autoresponder message series that I make up, and I have
over twenty autoresponders working 24 hours a day, is prepared
offline in a text program, usually NotePad. I format them to
55 to 60 characters per line including spaces and use a hard
return(enter) at the end of each line and paragraph. Then I copy
and paste it into my email program and send it to myself.
This way I can see what it is going to look like and I can make
any adjustments it needs before I load it into my autoresponder.
This also gives me a chance to check the spelling.
2. Don't Yell
Typing words or entire phrases in caps has the impact of seeming
you are yelling and is used regularly in spam to get your attention.
Many of the spam filters use capitalized words and phrases against
you and may forward it directly to the junk box. I see caps used
the majority of times in the subject line which is probably the
worst place since the filters will probably flag it very quickly.
3. Make Sure You Have Links To Your Site And That They Work
So many times I see messages where there is a lot of information
and I get to the bottom of message and there was no link to the
sales page or information site. In addition many links, when
clicked went to error pages because the link was not correctly
entered, especially those long affiliate links.
Remember to test the links. I always check all the links after
I email myself the draft message by actually clicking on the links.
I even do the link check when I am preparing my weekly newsletter
to make sure all the advertiser links work properly.
4. Refer to The Subscribers Request
In todays email world, users are getting deluged with email.
Many online surfers are out there requesting anything and
everything. So when they sign up for your autoresponder info
they might forget they requested it hours or days later when
they check their email again.
A good way to set up your message is to start your initial message
with a short statement referring to their request. I usually
use something like in the first part of the message: "Hi Joe,
thanks for requesting additional information regarding our
autoresponder services." (refer to whatever type info they
requested)
I think it is even a good practice to have the subject line of the
first message refer to their request so that when they are scanning
their email, it catches their attention. I have used something
like this: "Hi Joe - Here is the information regarding home business
opportunities you requested".
I think also that if you have a series of messages going out over
many days, that you should refer to the prior message. Something
like "Hi Joe, two days ago I sent you information regarding the
benefits of joining xyz business and today I wanted to highlight
their great income plan."
It makes very good sense to tie the messages together, I think
it is very professional and can have a positive impact. You can
even go the extra step of ending a message with something like,
"Well that is it for today Joe, my next message will highlight
how we can work together to build your monthly income"
5. Use Personalization Tags
You will notice in the examples above that I used "Hi Joe".
Most if not all autoresponder services allow you to personalize
your messages. Ours for instance has over twenty different tags
you can use to personalize messages. The standard ones that
I always use are the first name and I always like to put the
date at the beginning of the message text.
I believe that personalizing the messages will get more of them
read and makes it sound more like a human being is contacting
them rather than strictly a machine. Of course you have to make
sure that you collect their first name when you have them
subscribe to your autoresponder so that the first name is in the
autoresponder data base so it can be merged into each message.
6. Don't Write A Book
The best way to use an autoresponder is to highlight the benefits
of your service, business opportunity, product, book, etc. Don't
try to sell everything from your autoresponder messages. Tease the
prospect by giving them a little more in each message so that they
will go to your web site and get the details. You want them to
click through to your site. Let your site do the actual selling.
Nothing turns me off more than receiving a message that is four
or five pages long with huge paragraphs and goes on and on. Plus
some ISPs restrict the size of emails going through their system so
your prospect/subscriber may not even get all of it.
Remember that your mailings are a reflection of your professionalism
and can go a long way to contributing to your success.
About the Author
Joe Reinbold is creator of The Entrepreneur's Home Business
Link at http://www.homebizlink.com and free autoresponders
at http://www.123response.com . He publishes a free weekly
email newsletter "Home Income Quarterly E-dition" which is
dedicated to assisting online marketers. For a free
subscription visit: http://www.homebizlink.com/newslt.htm
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