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Managing Your Business With AutorespondersDavid Hennebery
So you don't have a way of managing all of the customer
responses coming through your inbox? I can relate, please let me
share a personal story. When I first started my online business,
I didn't know what an autoresponder was, and I was intimidated
by setting one up on my site. I simply had an HTML form set up
that would send e-mail address of people that wanted my
newsletter straight to my inbox. I can only imagine the amount
of money that I was leaving on the table. I had no way of
responding back to my potential customers. When I saw a
newsletter signup come into my inbox, I would copy and paste a
reply back to them. The times have changed. Not only is the
above situation not acceptable, but there's no way you can
effectively grow your business without an autoresponder. After
all, since you now have your website set up to sell your e-book,
you are going to need a way to handle the various types of
correspondence being sent to you from potential customers.
Autoresponders are an effective and economical innovation
(software program) designed to "respond" to any messages a
website receives. Thousands of online businesses use
autoresponders to send a confirmation "thank you" notice when
anyone registers with their email address on the site. Think of
them as an answering machine for your website. Using an
autoresponder is a critical component to having a successful
ebook business. Not only do you need to respond to messages and
inquiries, you must implement an email sales campaign to promote
your ebook. If you were to try to manage the emails yourself,
the task will eventually become impractical and extremely time
consuming. You could hire someone to answer them, but when your
site is receiving several hundred hits a day with an average of
50% registering to receive more information; you would need to
hire several people thus making the cost very prohibitive. In
business, "time is money and money is time", and online, and
autoresponder is the only solution. If you do not have an
autoresponder, you will lose sales, and lots of them. If you are
not using an auto email program to get these non-committals to
return to your site, you will not be able to sell your ebook to
them. It's really as simple as that. How does an autorepsonder
work? By utilizing the information you input into the programs,
the Autoresponder will automatically answer any email or sign-up
your site receives. You can even program a variety of responses
and how many times you want to send your customers an email;
plus any sales receipts, download information and access,
support problems - can all be effectively handled by an
autoresponder. Obviously if there is a support situation, you or
your webmaster will need to step in and fix the problem, but the
autoresponder can easily let the customer know that someone will
be emailing them soon to help. Due to the nature of your
business (e-book sales), you will need a variety of email
autoresponses depending upon the situation. A typical list of
responses for an e-book sales site might include some or all of
the following: 1) Thank you response for visiting and signing
up; 2) Free newsletter emailed to all sign-ups; 3) Special offer
emails to entice purchase; 4) Purchase notification/invoice; 5)
Thank you for purchasing; 6) Informing of your newest e-book; 7)
Offer free course/bonus for signing up; 8) Notification of
problems/complaints received from customers; 9) Notification of
feedback received. Basically the uses of the program are
endless, in fact anything that you would want emailed to several
customers can be handled through an autoresponder. And just like
the almost limitless uses, there are a vast number of
autoresponder companies vying to handle your e-business
correspondence. Many sites have free autoresponder programs
available which handle minimal email tasks; however because you
are trying to sell ebooks, you should look for a system or
service that does not limit the capabilities of your emails.
Make sure you get unlimited email size plus you will need the
ability to send multiple emails to the same person over a period
of time. Remember, the reason for sending several emails over a
course of time is based on the fact that most customers (about
60% - 70%) do not purchase on their first visit. If they are
interested in learning more about your ebook, they will sign up
for more information. And this is when you use an autoresponder
to send multiple targeted information emails to drive those
reluctant customers back to your site for the purchase. You will
also want to have the ability to track your emails to assess the
effectiveness of such a campaign. We use www.aweber.com and
www.getresponse.com is also a good solution. The messages you
will want to send will depend upon the reason for the need to
respond. One way you can handle this by having multiple email
addresses for your site. Here is a short list of email addresses
you will need: 1) support@yoursite.com 2) Yourname@yoursite.com
3) Yourassistant@yoursite.com 4) sales@yoursite.com If you need
additional addresses, do not hesitate to set them up and use
them; the more you categorize your customer's emails, the better
you, your webmaster and your autorepsonder program will work.
The autoresponder will know the difference between newsletter
sign-ups, customer logins, purchases, and so on. This is all
configured in the program, as is sending notification emails for
receipt of a customer's inquiry at one of your listed email
addresses. Again, you or your webmaster will manually have to
answer any inquiries received at a site listed address.
Unfortunately at this moment in time, autoresponders cannot read
and answer emails. I would imagine that sometime in the not too
distance future this will become a possibility. One can always
hope! Now you understand why autoresponders are an important if
not critical ingredient in developing a productive, functioning,
24/7 e-book sales site. Using one will help increase your sales,
drive those hesitant potential customers back to your site and
take care of those everyday tasks associated with having a
professional and courteous Internet business. Offering excellent
customer service is a significant business building tool,
especially for online businesses when a customer assesses you
and your site faster than you realize.
About the author:
David Hennebery is the owner and creator of a very successful
ebook called ebookprofitmaker. He is regarded as an expert in
eBook marketing and selling. To contact him email
support@ebookprofitmaker.com or
http://www.ebookprofitmaker.com/articleoffer.html receive 35%
discount
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